CPQ Application B2B Marketing Opportunities with Banners The Right Tool For The Right Job

channelcentral Blog

Successful marketing reaches the required target audience in their buying journey; the right message in the right place at the right time. From awareness to purchase, generating sales conversion is having the right communication and requiring minimal effort from the buyer. Utilizing banners in a Configure Price Quote (CPQ) application can significantly contribute to a holistic marketing campaign or tactical promotion.

Marketing mix

Once marketing planners have devised their strategy and campaign plan, existing and potential customers are segmented into groups, generally characterized by their needs. Targeting the chosen group or audience with a communications message is usually achieved by a ‘marketing mix’; a carefully planned mixture of media, such as advertising, public relations, digital marketing and exhibitions.

Decision-making process

A mixture of marketing communications media is typically used to support a buyer through the buying decision-making process, commonly known as AIDA (Awareness, Interest, Desire, Action).

Using social media will…

View original post 291 more words

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s