Successful marketing reaches the required target audience in their buying journey; the right message in the right place at the right time. From awareness to purchase, generating sales conversion is having the right communication and requiring minimal effort from the buyer. Utilizing banners in a Configure Price Quote (CPQ) application can significantly contribute to a holistic marketing campaign or tactical promotion.

Marketing mix

Once marketing planners have devised their strategy and campaign plan, existing and potential customers are segmented into groups, generally characterized by their needs. Targeting the chosen group or audience with a communications message is usually achieved by a ‘marketing mix’; a carefully planned mixture of media, such as advertising, public relations, digital marketing and exhibitions.

Decision-making process

A mixture of marketing communications media is typically used to support a buyer through the buying decision-making process, commonly known as AIDA (Awareness, Interest, Desire, Action).

Using social media will…